Ashley’s prior experience · Case study
NCR Design System + Mobile MVP
Comprehensive UI design system + iOS/Android MVP applications built on top of it. Hundreds of icons, typography, components, personas, user journeys — standardized across NCR product lines.
Creative Director, UI/UX · Ashley Kays

01 / The context
The problem to work through.
Comprehensive UI design system + iOS/Android MVP applications built on top of it. Hundreds of icons, typography, components, personas, user journeys — standardized across NCR product lines.
02 / The contribution
What went into the work.
- Created a Product Center of Excellence for Wells Fargo and National Bank of Canada
- Standardized UX patterns, design systems, and delivery practices across teams
- Mobile MVPs built on the system as proof of scalable application
03 / Documented work
What this example
demonstrates.
The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.
This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.
A closer look
Inside the work.
Explore the source work



