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Ashley’s prior experience · Case study

NCR Self-Checkout

Self-checkout UX deployed at Publix, Target, CVS, and other major retailers. From the "Start Scanning" entry surface through item selection, payment, and assistance flows.

Creative Director, UX/UI · Ashley Kays

UX Research & Product Design
NCR Self-Checkout — portfolio work example
Publix · Target · CVS · View image at full size ↗

01 / The context

The problem to work through.

Self-checkout UX deployed at Publix, Target, CVS, and other major retailers. From the "Start Scanning" entry surface through item selection, payment, and assistance flows.

02 / The contribution

What went into the work.

  • Used daily by millions of retail shoppers across Publix, Target, CVS, and partner stores
  • Designed the full transaction journey: scan → select → pay → assistance handoff
  • Multilingual and accessibility-considered for one of the highest-traffic NCR interfaces

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.

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See the detail.

Explore the original portfolio work ↗

Connected work.

Ashley’s prior experience · Case study

NCR NextGen ATM

End-to-end ATM software UX for NCR's next-generation banking platform. Touchscreen-first interaction, tablet-style flexible UI, iconography + animations library built in HTML/CSS, and the global look and feel deployed across NCR's ATM fleet.

Explore the work
UX Research & Product Design