Product & portfolio work · Case study
Builder DNA
Personalized AI archetype assessment with shareable cards and Vercel edge-middleware OG metadata. Conversion engine and viral acquisition loop in a single surface.
Product · Design · Engineering · Ashley Kays
01 / The context
The problem to work through.
Personalized AI archetype assessment with shareable cards and Vercel edge-middleware OG metadata. Conversion engine and viral acquisition loop in a single surface.
02 / The contribution
What went into the work.
- Edge-rendered OG meta system for client-rendered share routes (/dna/:slug)
- Personalized 8-archetype output with social-share cards as the acquisition loop
- Live conversion funnel: assessment → result → share → new-user signup
03 / Documented work
What this example
demonstrates.
The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.
Explore the source work
