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Ashley’s prior experience · Case study

Villageluxe

Mobile-first luxury rental app — high-end fashion and accessories. Editorial-led product surfaces, item discovery, collections architecture, and a brand voice tuned to luxury consumer expectations.

Creative Director, UX/UI · Ashley Kays

UX Research & Product Design
Villageluxe — portfolio work example
Luxury Item Rentals · View image at full size ↗

01 / The context

The problem to work through.

Mobile-first luxury rental app — high-end fashion and accessories. Editorial-led product surfaces, item discovery, collections architecture, and a brand voice tuned to luxury consumer expectations.

02 / The contribution

What went into the work.

  • Mobile-first experience for a luxury consumer audience
  • Editorial product photography + premium typography aesthetic
  • Item collection architecture supporting both browsing and curated discovery

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.

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See the detail.

Explore the original portfolio work ↗

Connected work.

Ashley’s prior experience · Case study

NCR NextGen ATM

End-to-end ATM software UX for NCR's next-generation banking platform. Touchscreen-first interaction, tablet-style flexible UI, iconography + animations library built in HTML/CSS, and the global look and feel deployed across NCR's ATM fleet.

Explore the work
UX Research & Product Design