Ashley’s prior experience · Case study
NCR product experiences
Creating consistent interaction systems for banking, retail operations, and everyday self-service.
Creative Director · UX / UI · Design systems · Ashley Kays
01 / The context
The problem to work through.
Complex product families needed a consistent experience across different devices, brands, and operational contexts.
02 / The contribution
What went into the work.
- Designed touchscreen-first ATM flows, consumer savings experiences, and retail interfaces.
- Built an HTML/CSS iconography and animation library and documented reusable patterns.
- Created Product Center of Excellence practices for Wells Fargo and National Bank of Canada engagements.
- Connected personas and journeys with mobile templates, components, and delivery practices.
- Conducted extensive usability and observation testing for National Bank of Canada, connecting research with experience design.
03 / Work documented
What this example
demonstrates.
The work spans ATM and mobile banking, merchandising, self-checkout, reusable interface patterns and cross-team delivery. Figures describe the scope of the initiative, not revenue generated by the agency.
This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.
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