Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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Waymaker Agency / The work behind the offer
Good ideas.
Real work.
A clearer way forward.
From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
Explore the workAshley’s prior experience · Case study
National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 23 of 124 examples
Product & portfolio work · Case study
Builder DNA
Personalized AI archetype assessment with shareable cards and Vercel edge-middleware OG metadata. Conversion engine and viral acquisition loop in a single surface.
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Client work · Case study
AI Sales Engine — 14-Day Sprint
Diagnosing a stalled healthcare-automation pipeline and rebuilding the path from interest to a sales conversation.
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AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
Explore the workProduct & portfolio work · Case study
Waymaker AI — lifecycle marketing
A Day 0/2/4/7 onboarding welcome series for new Waymaker signups, replacing a single outdated welcome email with four touchpoints that orient new users and drive them to the same milestones the product already gamifies — Builder DNA, a first project, and their first week of use.
Explore the workProduct & portfolio work · Case study
CodeTeachers — lifecycle marketing
A ready-to-send welcome email for the "welcome email from Ashley within 24 hours" already promised to parents on the registration confirmation page — venue, prep checklist, what to bring, and drop-off/pickup, personalized per camp (AI Creator Camp, AI Builder Bootcamp).
Explore the workProduct & portfolio work · Case study
southflai.com — lifecycle marketing
A Beehiiv welcome email plus a 2-step automation for new South Florida AI & Tech Weekly subscribers — confirms the subscription, drives them to a real upcoming local event, then orients them to the rest of the ecosystem (Learn, CodeTeachers, Waymaker).
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Ashley’s prior experience · Case study
Disney business intelligence
Product work focused on enterprise information discovery at large organizational scale.
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Independent concept · Campaign study
Flatiron School — campaign strategy
A career change becomes easier to imagine when the next step is a concrete skill and a project worth showing.
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Product & portfolio work · Campaign study
CodeTeachers — campaign strategy
Parents want screen time to lead somewhere they can see: a project, a new skill and the confidence to keep trying.
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Product & portfolio work · Campaign study
Waymaker — campaign strategy
More possibilities can make action harder. A useful first step feels personal, bounded and possible today.
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Independent concept · Campaign study
Allbirds — campaign strategy
Comfort matters most in the unplanned part of a day: another block, a second stop, a longer route home.
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Independent concept · Campaign study
Nested Bean — campaign strategy
The most meaningful family moments are often the ordinary ones. A practical outfit can belong in the memories without becoming the story.
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Independent concept · Campaign study
Made In — campaign strategy
The aspiration is not owning another pan. It is making an ordinary dinner feel worth sitting down for.
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Product & portfolio work · Campaign study
Waymaker Agency — campaign strategy
A clear diagnosis and a concrete first improvement can make an existing customer journey easier to act on.
Explore the workIndependent concept · Campaign study
Flatiron School — Product Design course
From noticing what’s broken in an app to being paid to fix it — with a portfolio that shows how you think.
Explore the workIndependent concept · Campaign study
Flatiron School — Cyber Engineering, Immersive & Accelerated
Earn while you learn: a paid apprenticeship at a real company, starting in month 5 of the Immersive or month 2 of the Accelerated track.
Explore the workClient work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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Wealth Experiment & projects · Project brief
Waymaker Agency
Focused help with strategy, design, marketing, and AI, starting with where customers get stuck.
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Wealth Experiment & projects · Project brief
My Wishbook
A Christmas wishbook for grown-ups to gather gift ideas, plan surprises, and make a little family magic.
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Wealth Experiment & projects · Project brief
PopPop Events
Turn a celebration idea into a clear next step. A colorful South Florida event-styling site with galleries, services and an instant-quote entry point.
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Wealth Experiment & projects · Project brief
Affiliate Coach
Coaching and resources for product selection, content, publishing, traffic, and affiliate tracking.
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Wealth Experiment & projects · Project brief
Ecom Coach
Ecommerce coaching and implementation focused on conversion, customer journeys, lifecycle marketing, and margins.
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Wealth Experiment & projects · Project brief
WebsiteTraffic
Traffic planning, SEO, AI search, and practical tools for finding visitors and improving the path from interest to action.
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