Waymaker AGENCY

YOUR FREE GROWTH FIELD KIT

Find the leak.
Choose one useful fix.

A practical look at the path from first touch to paying customer. Bring the numbers you have, note what you don’t know, and leave with one improvement to try.

For B2B software and tech-enabled services with traffic, leads, signups or trials.
0 of 5 worksheets have their key fields filled inNo score is a substitute for evidence.
Your audit answers

01 · START WITH THE PATH

Map the journey

Write the steps from first hearing of you to paying. Use the same period and population throughout. Rough numbers help; “we don’t know” is a finding.

1
% of previous—
2
% of previousUnknown
3
% of previousUnknown
4
% of previousUnknown
5
% of previousUnknown
6
% of previousUnknown

If the numbers are missing, your first fix may be measurement. A drop can also reflect healthy qualification—check lead quality as well as volume.

1 of 5
My Growth Leak Audit
Waymaker Agency · Growth Leak Audit

01 · MAP THE JOURNEY
Period: Per month
1. First touch (search, referral, post, ad)
   Reached: Not filled in | % previous: —
   Source: Not filled in
2. Lands on the page
   Reached: Not filled in | % previous: Unknown
   Source: Not filled in
3. Raises a hand (form, booking, signup, trial)
   Reached: Not filled in | % previous: Unknown
   Source: Not filled in
4. Gets a response / first value
   Reached: Not filled in | % previous: Unknown
   Source: Not filled in
5. Qualified conversation or activation
   Reached: Not filled in | % previous: Unknown
   Source: Not filled in
6. Pays
   Reached: Not filled in | % previous: Unknown
   Source: Not filled in
Biggest drop: Not filled in

02 · FIND THE LEAK
The promise: Not filled in / 2
Does the way people find you describe exactly what you deliver, in their words?
Evidence: Not filled in
The page: Not filled in / 2
Can a stranger tell in five seconds who it’s for, what they get, and what to do next?
Evidence: Not filled in
The form: Not filled in / 2
Have you completed your own form or booking on a phone this month? Did the confirmation say what happens next?
Evidence: Not filled in
The follow-up: Not filled in / 2
Does a named person respond to every new inquiry within one business day?
Evidence: Not filled in
The measurement: Not filled in / 2
Can you tell where a lead came from—and whether it became a customer—without guessing?
Evidence: Not filled in
The economics: Not filled in / 2
Do you know your close rate and what a new customer is allowed to cost you?
Evidence: Not filled in
Total: Incomplete / 12
First priority: Finish all six stages.

03 · LOOK AT IT LIKE A STRANGER
1. Where: Not filled in
   Expected: Not filled in
   Actual: Not filled in
   Pause: Not filled in
2. Where: Not filled in
   Expected: Not filled in
   Actual: Not filled in
   Pause: Not filled in
3. Where: Not filled in
   Expected: Not filled in
   Actual: Not filled in
   Pause: Not filled in
4. Where: Not filled in
   Expected: Not filled in
   Actual: Not filled in
   Pause: Not filled in
5. Where: Not filled in
   Expected: Not filled in
   Actual: Not filled in
   Pause: Not filled in
Common leaks found:

04 · CHOOSE ONE FIX
1. Not filled in | Impact Not filled in + confidence Not filled in + ease Not filled in = Incomplete
2. Not filled in | Impact Not filled in + confidence Not filled in + ease Not filled in = Incomplete
3. Not filled in | Impact Not filled in + confidence Not filled in + ease Not filled in = Incomplete
4. Not filled in | Impact Not filled in + confidence Not filled in + ease Not filled in = Incomplete
Chosen fix: Not filled in
Owner: Not filled in
Ship by: Not filled in
How to undo: Not filled in

05 · MEASURE IT
Metric: Not filled in
Baseline: Not filled in
Where to watch: Not filled in
Guardrail: Not filled in
Review on: Not filled in
Decision: Not filled in
Review notes: Not filled in

Small samples can swing wildly. Mark small-number results as directional and look for a consistent change over several weeks.

Want help shipping one fix? Growth Fix · $997 USD · scope confirmed before payment.
https://agency.waymaker.cx/growth-fix
Free 15-minute call: https://cal.com/waymakeragency/15min