SHOPIFY & ECOMMERCE GROWTH
Find where your buying journey creates uncertainty. Start with an expert review of one journey, up to three priorities, and a practical measurement plan—then choose the implementation or product leadership you need.
Start with a $350 growth audit →See an example action plan ↓Senior product thinking · Hands-on improvement · Clear measurement
A clear benefit. Useful details. The right next step.
02 / CART CONFIDENCEMake delivery, cost, and returns easy to understand.
03 / THE NEXT PURCHASEFollow up with help that fits the customer.
Illustrative concept · Not a client store or performance result
BUILT FOR BRANDS WITH SOMETHING TO BUILD ON
Maybe paid traffic is reaching a confusing product page. Maybe your team has a long backlog and no clear priority. Or first-time buyers rarely return. We connect customer insight, commercial goals, and delivery so the next improvement has a reason behind it.
THREE WAYS TO START
01 / FIND THE OPPORTUNITY
Understand what is getting in the way of the next purchase.
Implementation is separate. Scope, access, and timing are confirmed before payment.
Request an audit →02 / MAKE THE IMPROVEMENT
Take one important part of the buying journey from diagnosis to delivery.
Typical scope: $2,500–$5,000. Existing theme and apps reviewed first; custom development and licenses are quoted separately.
Scope a conversion sprint →03 / KEEP THE RIGHT WORK MOVING
A senior partner to own priorities and connect your team’s work to business outcomes.
Starting scope reserves 24 hours per month. Expanded capacity up to 40 hours is $7,500/month. Design and development production, media, and software are scoped separately.
Discuss product leadership →All prices in USD. Final deliverables, capacity, and terms are agreed before payment. Need one small improvement? Ask about the $997 Shopify Growth Fix →
CONNECT THE WHOLE EXPERIENCE
Need more product content to test? Explore the Shopify Creative Sprint, from $1,500 →
Connect Shopify with your email platform, including Klaviyo where appropriate. Start with one agreed flow; expand into welcome, abandonment, post-purchase, replenishment, or win-back journeys. Flow count, copy, design, and testing are defined in the scope.
Discuss this work ↗Turn business goals, customer insight, and store data into a prioritized 90-day plan. Leave with success measures, dependencies, owners, and effort estimates your team can work from.
Discuss this work ↗Improve one repeatable workflow: review analysis, merchandising preparation, reporting, or support triage. Includes agreed integrations, human review points, testing, documentation, and handoff.
Discuss this work ↗WHAT THE WORK LOOKS LIKE
Demonstration examples below show the structure of the work. They are not client results, promises of uplift, or a completed audit of your store.
Illustrative scenario: a mobile product page has unclear variant labels and hard-to-find delivery information. Your audit records what we observe in your store and analytics.
| Priority | Proposed improvement | How to assess it |
|---|---|---|
| 1 / Help shoppers choose | Clarify variant labels and show the selected option. | Observe whether customers can choose correctly without help. |
| 2 / Answer the purchase question | Place accurate delivery and returns information near the buying decision. | Review completed orders and delivery-related support questions. |
| 3 / Make the next decision measurable | Verify product-view, add-to-cart and purchase events. | Check event accuracy and establish a baseline before judging a change. |
Your written findings include annotated evidence, proposed changes, and a measurement plan. Implementation is separate.
Request my $350 growth audit →Reconcile purchase events with orders. Review the mobile journey and customer questions. Choose the first opportunity.
Output: baseline, ranked backlog, measurement plan.Design and implement the agreed change. QA the buying path, check instrumentation, and launch with a rollback plan.
Output: released improvement, QA record, ownership.Review results and limitations. Continue, revise, or stop. Prioritize the next conversion or retention opportunity.
Output: learning report and next-quarter priorities.Example question: Can a mobile shopper choose the right option without guessing?
Each finding includes observed evidence, an annotated screenshot, a proposed change, an owner, and a way to assess it.
| Measure | Baseline → current | Decision context |
|---|---|---|
| Revenue per visitor | To be established | Channel mix, promotions, and seasonality |
| Purchase conversion | To be established | Device, traffic quality, and test validity |
| Repeat purchase | To be established | Comparable customer cohorts and purchase cycle |
| Margin and returns | To be established | Discounts, product mix, and delayed returns |
Every report ends with what shipped, what we learned, what remains uncertain, and what we recommend next.
YOUR PARTNER IN THE WORK
Ashley Kays Rabbitt brings 20+ years across product, UX, marketing, and education. Work directly with Ashley to connect the customer experience to business priorities and help your team turn decisions into delivery.
Explore the portfolio for client work, prior career experience, and clearly labeled concepts. Relevant examples and delivery responsibilities are discussed before an engagement begins.
Explore the work and experience →A FEW USEFUL ANSWERS
Shopify brands with existing sales, a clear customer, and a buying journey or retention problem to improve. It is especially useful when an owner or marketing lead needs senior product direction and help coordinating delivery.
Yes. The $997 Shopify Growth Fix adapts our existing Growth Fix: diagnose one priority problem, work through one agreed improvement live, and leave with a measurement plan. It is not a full redesign or a custom development sprint.
Yes. Ashley can own product direction, requirements, prioritization, and delivery reviews while your team implements. If you need production support, we agree on the people, deliverables, and cost separately before work begins.
Many theme, product-page, cart, analytics, and lifecycle improvements do not require Plus. Some checkout customizations do: app extensions on information, shipping, and payment steps are limited to Shopify Plus. We check your plan and existing apps before proposing checkout changes.
When traffic, purchase volume, and measurement quality support a useful test. We define the hypothesis, primary metric, guardrails, sample requirements, and decision rule first. Lower-volume stores can begin with customer research, usability testing, and measured improvements without overstating causality.
Measures depend on the problem: conversion, revenue per visitor, average order value, repeat purchase, or workflow effort. We also check margin, discounts, refunds, and returns where relevant. We agree on baselines and data limitations; a revenue increase is not guaranteed.
No. Send your store brief or book a free 15-minute fit call. We confirm fit, access, deliverables, timing, and price before any payment or project commitment.
Checkout scope reference: Shopify’s checkout customization guidance ↗
TELL US ABOUT YOUR STORE
Share the store, the challenge, and where you would like help. We’ll discuss the best starting point and agree on the scope before payment.
Prefer to talk? Book a free 15-minute call ↗Or email hello@waymaker.cx.