THE GROWTH FIELD LIBRARY · FREE · NO EMAIL REQUIRED
Plan for 2027 across search, AI discovery, content and the customer journey. Start with one guide, complete its exercise, and turn the result into work your team can use.
Original Waymaker Agency guides · Published October 26, 2026 · Written lessons, not recorded webinars.
01 / Strategy
Choose your next investments using customer evidence, business economics and a 90-day learning plan.
You will make: A one-page plan with one audience, three priorities, a budget ceiling and a review date.
Read the guide & try the exercise →02 / Measurement
Combine analytics, customer answers and sales outcomes without pretending you can observe every influence.
You will make: A practical discovery-to-revenue scorecard with honest attribution limits.
Read the guide & try the exercise →03 / SEO + AEO / GEO
Check how your business appears for real buyer questions, then prioritize useful content and technical fixes.
You will make: A repeatable question sample and a short list of evidence-backed improvements.
Read the guide & try the exercise →04 / Content + creative
Build one strong answer, then adapt it for search, video, social, email and sales conversations.
You will make: A connected content brief with five formats and one relevant next action.
Read the guide & try the exercise →05 / Paid media
Review conversion quality, economics, creative and landing pages before increasing spend.
You will make: A campaign input checklist and a bounded test with a budget cap.
Read the guide & try the exercise →06 / Conversion + UX
Find the point where a ready prospect loses momentum and test one useful improvement.
You will make: A documented journey check, one improvement hypothesis and a measurement plan.
Read the guide & try the exercise →07 / Lifecycle + email
Design useful follow-up around customer progress, consent and a human owner.
You will make: One lifecycle message with a trigger, approved source material and a stop condition.
Read the guide & try the exercise →08 / Content quality
Use original evidence, clear sourcing and provenance without mistaking a label for factual accuracy.
You will make: A repeatable evidence and review checklist for published content.
Read the guide & try the exercise →| Week | Work through | Leave with |
|---|---|---|
| 1 · Decide | Planning + measurement | A business goal, baseline and three priorities |
| 2 · Be useful | AI visibility + content distribution | A question audit and one connected content brief |
| 3 · Improve the journey | Paid ads + conversion | A campaign checklist and one improvement hypothesis |
| 4 · Keep the learning | Lifecycle + credible content | A useful message, review process and next decision |