Waymaker Agency / The Growth Fix
One clearer handoff.
A plan to see what changes.
A sample of the working document you receive with a Growth Fix.
Illustrative example. This is not a client case study or an achieved result. The observations below are a fictional teaching scenario. Your scope, evidence, and delivered work will be specific to your business.
01 / The agreed problem
An interested lead cannot tell what happens next.
Journey: one service inquiry → first response → booking. In this example, the form confirmation says only “We’ll be in touch.” The first-response template has no booking link or named next step.
Evidence to collect: a test inquiry, the current confirmation and response template, recent qualified inquiries, response timestamps, and completed bookings. Until these are reviewed, “unclear follow-up is the main leak” remains a hypothesis.
02 / The scope
Included
- Review one inquiry-to-booking path.
- Improve the existing confirmation and first-response template as one handoff.
- Add one approved booking step and identify the response owner.
- Test the updated path with a sample inquiry.
- Record the delivered copy, locations, checks, and measurement plan.
Separately scoped
- A new website or CRM.
- Custom integrations or a new automation platform.
- A full nurture campaign or additional customer journeys.
- Ad production, media spend, and ongoing management.
Existing access and tools must support the agreed change. Confirm feasibility before the working session.
03 / Example copy change
Before
“Thanks for your inquiry. We’ll be in touch.”
After · template for approval
“Thanks for asking about [service]. Your next step is a [duration] fit call to discuss [decision]. Choose a time here: [approved booking link]. Prefer email? Reply with your question and [named owner] will help.”
Replace every placeholder with verified details before publishing. Only promise a response time the business can meet.
04 / Delivered-work record
Know what changed and where it lives.
| Finished assets | Approved confirmation text and editable first-response template. |
|---|---|
| Implementation links | Record the live form, the confirmation setting, and the saved template location. This example contains no real client-system links. |
| Verification | Submit a test inquiry. Confirm the message appears, the booking link works on mobile, the correct calendar opens, and the assigned owner receives the inquiry. |
| Handoff | Record who maintains the template, how to edit it, and how to restore the previous version. |
05 / The measurement plan
Watch the next useful action.
| Primary metric | Qualified inquiries that book within 7 days ÷ qualified inquiries with a full 7-day observation window. |
|---|---|
| Baseline | Record the preceding comparable period, date range, counts, and data source. If those records do not exist, mark the baseline unknown and start collecting it. |
| Guardrails | Review no-shows, unqualified bookings, and response time so extra bookings do not hide a quality problem. |
| Review date | 30 days after the change. Keep source mix and offer changes in view. A small sample or before-and-after change alone does not establish causation. |
| Decision | Keep, revise, or collect more evidence. Document the reasoning; do not claim a lift from a handful of visits. |
06 / Your next steps
- Assign the handoff owner and confirm the published copy.
- Check the first real inquiries for broken links or confusion.
- Review the metric and guardrails on the agreed date.
Your Growth Fix includes 7 days for clarification questions about the delivered work. New implementation is quoted separately.