ECOMMERCE BRANDS
Make the product worth a closer look.
Product stories, launch content, short videos, and ad variations that connect an everyday moment to a clear buying decision.
Explore the Shopify Creative Sprint →AI CREATIVE & CONTENT PRODUCTION
Give your next idea
something to show.
Campaign creative for ecommerce, B2B, and service businesses. Turn a clear offer into short videos, ad variations, and content your team can put to work.
Pilot projects from $1,500 USD · Creative direction by Ashley Kays Rabbitt
ONE OFFER. ONE AUDIENCE. A CLEAR NEXT STEP.
Creative that starts
with your customer.
The starting point might be a product launch, a software demo, or a service you want people to book. We shape the message, plan the creative angles, and produce a focused batch around one campaign objective.
AI-assisted production, including Higgsfield where it fits the brief, supports the work. You get creative direction, editing, human review, and finished assets in the formats we agree.
BUILT AROUND WHAT YOU SELL
Products. Services.
Ideas worth explaining.
B2B TEAMS
Make a complex offer easy to understand.
Explain one customer problem, show how your offer helps, and give the right buyer a reason to take the next step.
See a B2B campaign example ↓SERVICE BUSINESSES
Give people a reason to book.
Introduce your service, answer a common question, and turn your expertise into content that leads to a useful conversation.
See a service campaign example ↓Works with your existing website and publishing channels. Shopify is one specialty; you can work with us on other ecommerce platforms, B2B websites, and service businesses.
EXPERIENCE BEHIND THE DIRECTION
From consumer brands
to complex B2B offers.
Selected client campaign assets and planning from Ashley’s portfolio. These examples show the creative approach; they are not finished AI video demonstrations or evidence of sales results.
FAVE · CLIENT CAMPAIGN CREATIVE
A bright idea with a buying journey.
Brand storytelling, search copy, audience planning, and a retailer purchase journey.
Explore Fave’s campaign →
HCIM · CLIENT CAMPAIGN ASSETS
A technical offer, made relevant.
Search messaging, LinkedIn creative, conference content, and thought-leadership planning for payer workflow automation.
Explore HCIM’s campaign →A FOCUSED FIRST PROJECT
Your Creative
Production Sprint.
From $1,500 USD / pilot project
One product or service offer, one audience, and one campaign objective. For teams with usable source assets and a clear offer to promote.
We agree on the final scope, production allowance, delivery dates, and price before payment.
Plan my creative sprint ↗- 01 / The directionA campaign brief and three creative angles, with hooks and scripts approved before production.
- 02 / The asset batchThree edited short videos, 15–30 seconds each, in one agreed format; six static variations in one agreed format. Captions and calls to action included.
- 03 / Review & handoffOne consolidated revision round within the approved direction. Final exports, a naming guide, and a practical testing plan.
Additional offers, formats, languages, new concepts after approval, filming, paid talent, avatars, voice setup, media buying, and landing-page development are scoped separately. Any paid licenses or generation allowance are itemized before approval.
THREE ILLUSTRATIVE STARTING POINTS
What could your
campaign look like?
Original example briefs showing the planning approach. These are fictional scenarios, not commissioned work or rendered video samples.
Make the everyday feel considered.
Offer: a ceramic mug.
Creative: a morning ritual, a product-detail close-up, and a gifting moment.
Next step: visit the product page.
Measure: purchases alongside spend and returns.
Show where the handoff breaks.
Offer: a workflow software demo.
Creative: an everyday handoff problem, an approved screen recording, and one specific use case.
Next step: book a relevant demo.
Measure: qualified demos and progression to a sales conversation.
Let people see how you help.
Offer: a website clarity review.
Creative: a common website question, a sample walkthrough, and what the review includes.
Next step: request a review.
Measure: suitable enquiries and booked reviews.
HOW WE WORK
A clear brief.
A considered handoff.
- 1
Choose the message
Review your audience, offer, source assets, approved claims, and destination. Agree on one campaign objective and the production scope.
- 2
Produce & review
Approve the hooks and scripts, then review the batch for accuracy, brand fit, readability, and the agreed formats.
- 3
Publish & learn
Your team receives the exports and test plan. Compare meaningful variations and connect creative decisions to business results.
CONNECT THE REST OF THE JOURNEY
Creative is
one part of the work.
Growth & conversion
Connect the message to paid media, a useful landing experience, and the next customer action.
Explore paid ads & landing pages →AI workflows
Build a repeatable briefing, review, or content process your team can keep using.
Explore AI implementation →Guided learning
Work through one creative brief or content workflow in a $350, 90-minute AI Teachers session.
Explore a working session ↗Developing your first offer? Two Mondays helps you shape an offer and plan a customer test. For ongoing senior support, explore fractional growth and product leadership.
BEFORE WE START
A few useful answers.
Do I need a Shopify store?
No. We work with ecommerce, B2B, and service businesses across platforms. The Shopify Creative Sprint is our focused version for Shopify brands.
What should I bring?
A link to your offer, brand guidance, accurate product or service details, source images or footage you can use, one decision maker, and a campaign goal. We assess the source assets before confirming the scope.
Can I stay off camera?
Yes. Product imagery, screen recordings, motion, text, and approved source footage can support the brief. Filming, personal avatars, and voice setup require a separate scope and the person’s permission.
Does the sprint include posting or ad management?
The pilot includes creative production, final exports, and a testing plan. Publishing, media buying, landing-page builds, and ongoing content production can be scoped separately.
Should I start with creative or an audit?
If the main problem is unclear, start with the $350 guided business audit. If your offer and destination are ready and you need content to test, discuss a creative sprint. Results depend on the offer, audience, destination, media, and execution; no specific sales outcome is promised.
START WITH YOUR NEXT CAMPAIGN
What are you
ready to show?
Bring the product, service, or idea you want to promote. We’ll discuss whether a creative sprint fits and what a useful first scope could include.
Book a free 15-minute fit call ↗Work directly with Ashley, drawing on 20+ years across product, UX, marketing, and education.
A USEFUL STARTING BRIEF
Bring four things.
- The offer or website you want to promote.
- The audience and action you want to reach.
- The images, footage, or brand assets you already have.
- Your target date and working budget.
Scope and payment follow the fit conversation. The introductory call is free.