Data & customer insight
Define qualified demand, reconcile source and sales data, review customer-reported influences and build a practical scorecard.
Explore the service →2027 PLANNING · SEARCH · CONTENT · CUSTOMER JOURNEYS
Your next customer may meet you through search, an AI answer, a video, a review or a recommendation. Build a plan that connects those moments to qualified enquiries and customers.
Work directly with Ashley & Crew. Fixed scope. Written deliverables. A plan your team can use.
ONE CONNECTED PLAN
For service businesses, consultants and small teams with a real offer and limited time. We examine how buyers discover you, evaluate your expertise and take the next step—then choose the work your budget and capacity can support.
Define qualified demand, reconcile source and sales data, review customer-reported influences and build a practical scorecard.
Explore the service →Review technical accessibility, buyer questions, content quality, business information and sampled AI answers. Improve useful pages and credible proof.
Explore the service →Connect campaign objectives to lead quality, creative, landing pages, economics and follow-up. Separate service fees from media spend.
Explore the service →Turn one strong idea into useful content. Make the next message, action and owner clear across the customer journey.
Explore the service →These are areas we can connect in a strategy. Each purchased package includes only the deliverables listed below; a monthly discovery plan does not include full-service management of every channel.
CLEAR PRICES · USD
Choose a diagnosis, a plan or ongoing implementation. You do not have to purchase all three.
FIND THE PRIORITY
$350one time
Find the most useful place to start.
Delivery: Delivered within five business days after the agreed start and receipt of inputs.
Scope boundary: Diagnosis only. No page edits, tracking installation or ongoing monitoring.
Discuss the audit →PLAN THE NEXT QUARTER
$997one time
Turn scattered marketing into a focused 90-day plan.
Delivery: Completed within 10 business days after the agreed start and receipt of inputs.
Scope boundary: Planning and briefs. Campaign management, production, integrations and implementation are separately scoped.
Discuss the sprint →IMPLEMENT & IMPROVE
$1,250per month
Improve one focused area of visibility every month.
Delivery: First month includes the baseline and prioritization within the same monthly fee; no required paid audit or setup charge.
Scope boundary: No paid ad management, media spend, paid placements, full digital PR outreach, video production, site rebuild or custom integration. Client tool subscriptions are separate.
Discuss monthly support →How engagement works: Book a free 15-minute fit call. We confirm your scope, access, start date and written terms before an invoice. One-time services do not start a subscription. Monthly work is month to month, invoiced in advance; request cancellation before the next service period. No long-term commitment or required setup fee. Additional work requires a separate agreement. Timing begins after the agreed start and required access or materials arrive.
WHAT YOU KEEP
MEASURE MORE THAN ACTIVITY
| Evidence | What we look at | What it tells us |
|---|---|---|
| Discovery | Relevant searches, sampled AI mentions and citations, useful content reach | Whether buyers have opportunities to find and understand you |
| Customer confidence | Questions, proof viewed, customer-reported influences, qualified replies | What appears to help people evaluate the offer |
| Business outcomes | Qualified enquiries, booked calls, acquired customers and revenue where available | Whether the journey is producing useful commercial outcomes |
| Learning | Changes shipped, test results, uncertainty and the next decision | Where to invest, investigate or stop |
We do not guarantee rankings, AI citations, leads or revenue. AI answer samples vary; they are not a complete market measure. Analytics, customer feedback and experiments provide different kinds of evidence, and we label those differences.
LEARN IT. APPLY IT. GET HELP WHERE IT MATTERS.
Build your plan, audit discovery, improve measurement and connect content to the customer journey. Each guide includes steps, an exercise and an AI prompt to use with your own evidence.
Want to work through it with your team? Private team training starts at $1,500, with larger labs commonly scoped at $1,500–$3,500. A session is agreed around one role, one workflow and a concrete output.
The planning sprint produces a 90-day strategy, priorities and measurement plan. The Growth Fix reviews one existing customer journey and implements one agreed improvement with you. Choose planning when the priorities are unclear; choose the Growth Fix when an existing enquiry journey needs a focused fix.
Yes. Growth implementation projects start at $2,500, with scope agreed around the actual work. Paid media, creative production, lifecycle, website changes and fractional leadership have their own scopes. We do not bundle unlimited execution into a planning fee.
We document the gap, use available evidence and prioritize basic measurement. We can still map the journey and write a plan, but we will not invent a baseline or claim revenue attribution we cannot support. A tracking rebuild or custom CRM connection needs a separate scope.
The $1,250 plan covers one market and one priority service or product category. Multiple locations, languages, large catalogs, extensive technical repairs or broader production require a custom proposal. We confirm fit before invoicing.
We agree an approval process before implementation. You approve the plan, claims and customer-facing assets; paid media and third-party purchases require their own agreed budgets. Your accounts and delivered work remain yours.