Paid search & social
Google, Microsoft, Meta, LinkedIn, TikTok, Snapchat, X, YouTube, and retargeting. Choose the channels that fit your audience.
Explore this service →Paid Ads · Conversion · Lifecycle · AI
Get found. Win customers. Keep them.
Put your marketing, customer experience, and follow-up to work together.
Work directly with Ashley on paid advertising, SEO, creative, landing pages, and lifecycle marketing. We connect the strategy to the work: reach the right people, help them take the next step, and learn which investments create qualified leads, sales, and repeat business.
$100M+
revenue-impacting engagement at NCR
20+ years
enterprise product, UX & growth
Disney · NCR · PBS
Wyndham, Monster Energy & more
Twenty years of brands we've helped along the way
Start here · The Growth Fix
Find where people drop off. Fix what's in their way.
A fixed-price diagnostic and working session. I look at your journey from first touch to paying customer, find the problem that matters most, and implement one improvement with you — live.
Built for you if
- ✓You sell B2B software or a tech-enabled service.
- ✓You already have a product and real customer activity — traffic, leads, signups, or trials.
- ✓You can see a conversion or onboarding problem, even if you can’t yet name the cause.
01
One priority problem
We trace the journey from first touch to paying customer and name the single biggest place people drop off — not a list of twelve things to maybe try.
02
One agreed improvement
We agree on the change most likely to move it, and I implement it with you in the working session — a page, a flow, an email, a handoff.
03
One measurement plan
You leave knowing which number should move, where to watch it, and what to do next if it does (or doesn’t).
Deliberately small: this is not a CRM rebuild or a website redesign. If the diagnosis points to a bigger fix, you'll get a scoped, fixed-price proposal for it — and no obligation to take it.
PAID ADS + CONVERSION + FOLLOW-UP
Get my free audit + plan →Give your next campaign a better path to customers.
Paid search, social, shopping, and video—connected to the creative, landing page, tracking, and follow-up that help the investment work. Start with a free Ad Spend & Conversion Audit and 30-day plan.
A CONNECTED MARKETING OFFER
Get found. Make the value clear.
Help people become customers.
Bring the problem you need to solve. We connect strategy and hands-on work across these services, with a clear scope for each engagement.
Shopping & Amazon
Product-feed readiness, Shopping, Performance Max, Amazon advertising, listing content, and the purchase journey.
Explore this service →Landing pages & CRO
Improve the offer, mobile experience, forms, checkout, and the next step after a click.
Explore this service →SEO & AI search
Technical SEO, useful content, local discovery, and answer engine optimization.
Explore this service →Campaign creative
Messaging, ad copy, static graphics, motion, video concepts, scripts, and scoped production.
Explore this service →Lifecycle & email
Email and SMS, onboarding, lead nurture, cart recovery, retention, and win-back.
Explore this service →Data & analytics
Conversion events, source tracking, CRM and order data, dashboards, and reporting that supports decisions.
Explore this service →Lead generation
Useful offers, lead capture, qualification, CRM routing, sales handoffs, and timely follow-up.
Explore this service →Strategy & training
Work directly with Ashley, develop your team’s skills, or get hands-on campaign delivery.
Explore this service →The Wealth Experiment · $99 founding cohort
Two Mondays to a Side Hustle
Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.
October 26 & November 2, 2026
Mondays, 7–9 p.m. Eastern · $99 USD total
Zoom or in person in West Palm Beach · 10-minute break each evening
Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.
Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Oct 22, 7–8 p.m.
Office hours: Tue, Oct 27, 7–8 p.m.; Thu, Oct 29, noon–1 p.m.; Sun, Nov 1, 4–5 p.m.
Registration is open. 20 live seats for this founding cohort. Invite a friend from the workshop page; each person registers separately. Hosted by The Wealth Experiment.
Free tool · Thinking about ads?
Before you pay for clicks, find where they'd leak.
Paid traffic amplifies whatever happens after the click. Six questions show which stage of your path would waste spend first — and what to fix before you buy a single click.
Read how we plan paid traffic ↗- 01PromiseUnchecked
- 02PageUnchecked
- 03FormUnchecked
- 04Follow-upUnchecked
- 05MeasurementUnchecked
- 06EconomicsUnchecked
Free field kit · Online + PDF
The Growth Leak Audit. Do the first hour yourself.
A free online worksheet and 7-page printable guide to how a Growth Fix starts: find where people drop off between first touch and paying customer, and pick the one fix worth making first.
Fill it in online & save your progress →
- ✳Map your journey from first touch to paying customer
- ✳Score six stages where growth leaks
- ✳Walk your own funnel like a stranger
- ✳Choose one fix — and measure it
How I think about it
Three places growth usually leaks.
Onboarding
Your welcome email is not your onboarding strategy.
The difference between sending a message and helping someone reach their first useful result.
Read the teardown ↗Lead handoffBefore you buy more traffic, look at what happens after the form.
A simple lead-to-customer journey, and the handoffs where it quietly fails.
Read the teardown ↗Signup teardownThe one thing I’d change first in your signup experience.
How I pick a single first fix instead of a redesign — walked through step by step.
Read the teardown ↗SEO + AEOGetting found is not enough. Search has to lead somewhere.
How SEO, AI answers, conversion, and lifecycle work together to turn discoverability into revenue.
Read the teardown ↗Longer reads on customer journeys, lifecycle, and measurable outcomes live at Outcome Driven →
Something isn't working.
✳You built a great product but people aren’t buying.
✳Your website gets traffic but doesn’t convert.
✳Your ad spend is growing faster than your qualified leads.
✳Leads come in but never become customers.
✳Customers sign up but never activate.
✳You’re losing customers you worked hard to acquire.
✳Your CRM is a mess.
✳Your marketing depends on you doing everything.
✳You have a dozen AI tools but no system.
You don't necessarily need more marketing.
You need to find the leak — and fix it. That's what's below.
Who comes to us
Maybe this is you.
Pick the one that fits. Sometimes you're more than one — and that's okay.
01THE TEAM
You’ve got the product. The system around it isn’t working yet.
Signups that never activate, leads that never become customers, a trial that doesn’t convert — something in the journey is leaking. We find it and fix it.
Start with a Growth Fix — $997 →02THE FOUNDER
You know what needs to exist. You just haven’t gotten it moving.
Product, AI tool, new offer, side business, client portal — you need someone who scopes it, builds it, and hands it off running, monetized.
Book a free discovery call →03THE AGENCY
Your client needs something your team can’t deliver in-house.
Bring us one specific client project — onboarding, lifecycle, conversion, AI workflow. We deliver it white-label under your brand: fixed scope, no poaching, no surprise billing.
Bring us a client project →Start free
Three ways in, before you spend a dollar.
Grab the Growth Leak Audit, find your Builder DNA, or get the side-hustle guide.
01
FIELD KITINSTANT PDF
“People find us. Not enough of them become customers — and I can't see why.”
The Growth Leak Audit
A 7-page printable version of how a Growth Fix starts: map your journey from first touch to paying customer, score six stages where growth leaks, and choose the one fix worth making first.
Map the journeyScore six stagesWalk it like a strangerChoose one fixMeasure it
02
QUIZFREE · EMAIL FOR RESULTS
“I don't know what kind of builder I am, or what to play to.”
What's Your Builder DNA?
10 questions, 8 archetypes — each with a real strength and a real risk, plus a 7-day challenge built for your type. Your result arrives right after you add your email.
VisionaryShipperArchitectOperatorMaverick+3 more
03
GUIDEEMAIL-GATED
“I want to start something this weekend, not next year.”
25 AI Side Hustles You Can Start This Weekend
25 real ideas across 6 categories, each with a concrete "Saturday build, Sunday pitch" plan. Ends with a framework for testing any idea in one weekend.
Content & writingDesignResearch & adminSmall toolsCoachingLocal services
The Growth Map
Where are you on the Waymaker?
You don't need to know what service you need. Start with where you are. We'll show you what to do next.
Destination
Revenue — a business that runs
Measured. Repeatable. Yours.
Three side paths that cross every stage.
Whatever milestone you're at, you can bring your team along, bring your clients — or hand off the operating.
Enable · side path
“I want my team to learn how to do this.”
Coach + Training Kit
Build it with me — then teach my team to run it.
from$750See the kit ↗
Partner · agency path
“My clients need more than I can deliver in-house.”
White-Label Partner
Deliver more. Hire less. Your clients see your brand.
from$3,500See the kit ↗
Operate · side path
“I sell and deliver, and I want the business to run on more than my calendar.”
Fractional COO / Integrator
Turn your priorities into a weekly operating rhythm your team runs.
from$1,050/wkSee the kit ↗
Do it for me
We scope it, build it, and hand it off running.
Kits and sprints delivered by a senior team. Fixed scope, fixed price, no retainer lock-in.
KitsSprintsFractional
Do it with me
We build it beside you, so your team can run it.
Coaching, working sessions, and training — a lower-cost way into the same system.
CoachAI working sessionsTrainingWorkshops
Custom curriculum & team training
Give your team a better way to work.
I build custom programs from scratch and teach teams to apply AI to the work they actually do.
UX Design with AI · AI-Partnered Product Management · AI-Enabled Engineering · AI Automation · Leadership & Adoption
Curriculum and instruction experience with Thinkful, CodeTeachers, Flatiron School and Grow Financial. Workshops, cohort programs and internal academies tailored to your team.
Explore custom training ↗Build my path
Choose three milestones and save.
You don't have to buy everything today. But if you already know where you're headed, plan the path and we'll price it as one journey.
Path pricing applies to the starting price of each kit. Final scope confirmed on a free call — Journey Credits apply on top.
Journey credits
Keep moving with us and we'll reward you for it.
Every kit you finish earns credit toward your next milestone. No coupons, no expiring offers — just a lower price for staying on the path.
01
Finish a kit
You get the deliverable, documented and yours.
02
Earn a next-step credit
$100 for every $1,000 invested, applied to your next milestone.
03
Move to the next stage
Credit comes off the price. The further you go, the more it’s worth.
Example
Launch Kit → $200 toward Growth
Growth Kit → $300 toward Lifecycle
Lifecycle Kit → $300 toward Automation
Growth Kit → $300 toward Lifecycle
Lifecycle Kit → $300 toward Automation
Included with every kit
One year of Waymaker.
Your work shouldn't end when the project does. Your Waymaker workspace stays with you for twelve months — the roadmap, the gameplans, the AI tools, the next milestone.
See it live ↗✓ AI coaching
✓ Personalized gameplans
✓ Builder DNA assessment
✓ Milestone tracking
✓ Persistent brain memory
✓ Strategy resources
✓ Build pipeline
✓ Your growth workspace
Marketing that connects to revenue.
Most marketing stops at acquisition. We build the system that moves people from their first interaction with your brand all the way to repeat revenue.
1
Acquisition
Get the right people into your funnel.
Paid Search · Paid Social · Shopping · Amazon · SEO · AEO
2
Conversion
Turn attention into action.
Positioning · Offers · Landing Pages · CRO
3
Activation
Get new customers to their first moment of value.
Onboarding · Nurture · Product Education
4
Lifecycle
Deliver the right message at the right moment.
Email · SMS · Push · Segmentation
5
Retention
Give customers a reason to stay.
Engagement · Re-activation · Churn Prevention
6
Expansion
Create more value from customers you already have.
Upsell · Cross-sell · Referrals
✓
Revenue
That’s the marketing system we build.
Measured. Repeatable. Yours.
You already paid to acquire the customer. Don't lose them after signup.
A signup isn't the finish line — it's the beginning of the relationship. We build lifecycle systems that turn Signups → Activated → Engaged → Retained → Revenue.
Customer onboarding
Activation journeys
Trial-to-paid sequences
Lead nurture
Abandoned-cart recovery
Product education
Re-engagement & win-back
Retention programs
CRM automation
Customer.ioGoHighLevelHubSpotCRMEmail / SMSIn-App
Featured — built by us
We built Waymaker because we needed it ourselves.
Coaching, assessments, gameplans, a white-label layer — Waymaker is the system we built to get our own idea monetized. Now we build that same system for clients.
AI Coaching
Personalized sessions and accountability loops powered by Claude
Builder DNA
Psychometric assessment driving fully personalized gameplans
Brain Memory
Persistent memory tracking every idea, goal, and milestone
Build Pipeline
AI orchestration that generates and deploys live products
Why we do this
Go into the world and do well. But most of all, do good.
Waymaker exists to help people build a life they love. The agency is the part of Waymaker that works directly with the teams, founders, and agencies building things people need — helping them grow honestly, without the hype.
Growth that lasts comes from treating customers well: an onboarding that actually helps, a follow-up that respects their time, a promise the product keeps. That's the work we do, and it's the same reason we do it.
Giving
10% of net profits, given away
Waymaker donates 10% of net profits to support poverty alleviation and opportunity through Convoy of Hope and the Waymaker Fund.
Nonprofit arm
A path, not hype
Alongside the product and agency work, our nonprofit arm focuses on education, reemployment and reskilling, and poverty alleviation — because people don’t need hype, they need a path.
How we work
Integrity in every layer
Fixed scope, honest promises, no surprise billing, and work you own outright. The way we run a project is part of the mission, not separate from it.
“People don't need hype, they need a path.”
Read our mission ↗The Waymaker Fund has applied for nonprofit status (application pending).
The whole map
The Waymaker Growth System
Don't just fix one part. Build the system.
For companies that want us to take them from where they are today to a functioning growth system — idea and strategy through build, launch, growth, lifecycle, AI, automation and scale.
Idea & strategyBuildLaunchGrowthLifecycleAIAutomationTrainingScale
Build My Growth Path →Custom scoped based on where you are and where you want to go.
Our work / From strategy to something real
See what experience
looks like in practice.
Growth, design, AI, training and the human decisions behind them. Explore client engagements, Ashley’s prior enterprise work, campaign concepts and the Wealth Experiment projects.
Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
Explore the workClient work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
Explore the work
Ashley’s prior experience · Case study
National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
Explore the work
Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
Explore the work
Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
Explore the work
Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
Explore the workENGAGEMENT RESULT
19 booked demos. 10 closed deals. 11 days. Recorded outcomes from the healthcare automation engagement.
Engagement result · Healthcare AI, B2B SaaS
“
Ashley didn’t just build the marketing system — she built the ops underneath it. Now the whole thing runs in 20 minutes a week.
Founder · Content / media startup
“
We finally had something to send. The positioning was clear, the site was clean, and we stopped explaining ourselves on every call.
Co-founder · Early-stage tech startup
Are you an agency?
Bring us one client project.
Your clients see your brand. We become the team behind the scenes.
No new platform to adopt and no retainer to sign. When a client needs onboarding, lifecycle, conversion, or AI workflow work your team can't take on, hand us that one project — we scope it, deliver it white-label, and hand it back.
Talk through a client project →✓ Fixed scope
✓ NDA-first
✓ Async delivery
✓ White-label
✓ No client poaching
✓ No surprise billing
✓ Senior expertise
✓ AI, product & marketing
How we work together
From first call to handed off & running.
No retainer lock-in. No six-month black boxes. You'll always know where things stand.
01
Free discovery call
We talk through what you’re trying to build and where you’re stuck. No pitch, no follow-up pressure.
02
Scope + fixed price
Within a week: clear deliverables, a realistic timeline, and a fixed price.
03
Build sprint
Weekly check-ins, real deliverables at every milestone. You review and give feedback.
04
You own everything
Fully documented, fully yours. We train your team, hand it all off, and stay available.
You don't need to figure out the whole journey. Just the next move.
Start where you are. We'll help you get where you're going.
Still not sure?
You don't have to figure it all out yourself.
If a Growth Fix or a discovery call feels like the wrong first step, tell us what you're trying to build, fix, launch, grow, or monetize instead. We'll help you figure out what matters most — and point you at the right stage on the map above.
Under $5k$5k–$15k$15k–$30k$30k+Not sure yet