Wealth Experiment & projects · Project brief
Waymaker
An AI cofounder and connected workspace for making a plan, building on an idea and deciding what to do next.
Project design & development · Ashley Kays

01 / The context
The question behind the project.
Can a clear next step help more people turn an idea into something useful?
02 / The contribution
The project focus.
- Turn “I have an idea” into “here’s my next move.”
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Help a small group move from one business idea to one customer conversation and one testable offer.
What to measure
Completed first steps, customer conversations, and willingness to keep using the guidance.
Explore the source work


