Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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Waymaker Agency / The work behind the offer
Good ideas.
Real work.
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From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 21 of 124 examples
Product & portfolio work · Case study
Cockpit + Practice Engine
Two production surfaces shipped in 2026: Project Cockpit, an orchestration layer that infers what stage a project is in and wires launch, marketing, and the product brain together — and Principles Into Practice, a learning engine that turns abstract principles into trackable daily reps.
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Ashley’s prior experience · Case study
NCR Design System + Mobile MVP
Comprehensive UI design system + iOS/Android MVP applications built on top of it. Hundreds of icons, typography, components, personas, user journeys — standardized across NCR product lines.
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Product & portfolio work · Case study
CodeTeachers
Building an education business through curriculum, a better learner experience, community, and marketing.
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Product & portfolio work · Case study
Two Mondays to a Side Hustle
Paid cohort program teaching business owners to ship AI-powered operations, content, and lead-gen workflows on the modern AI dev stack (Next.js, Vercel, Supabase, Claude/OpenAI).
Explore the workAshley’s prior experience · Case study
Flatiron · Thinkful · Chegg
Founding faculty for accredited Product Management, UX, and Data Engineering programs at Thinkful (Chegg). Built end-to-end: curriculum, pedagogy, live instruction, mentorship, state-level authorization.
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Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
Explore the workAshley’s prior experience · Case study
Flatiron School — program instruction
Program instruction for Flatiron School, focused on Product Design.
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Grow Financial — technical training
Technical training for Grow Financial, focused on Front End Engineering.
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AI Side Hustle
Practical AI training, templates and starter ideas for turning an existing skill into a useful service.
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Wealth Experiment & projects · Project brief
SalesCoach
Sales planning tools and playbooks for following up, spotting lead leaks, and keeping a healthier pipeline.
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Wealth Experiment & projects · Project brief
CodeTeachers
Project-based coding, design and AI learning for kids and families, with camps, clubs and creative projects in Palm Beach County.
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Wealth Experiment & projects · Project brief
AI Design Code
Practical projects and workflows for turning design skills into working products with help from AI.
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Wealth Experiment & projects · Project brief
AI Teachers
Practical AI training, worked examples, and working sessions for marketers, designers, consultants, and small teams.
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Wealth Experiment & projects · Project brief
Build a Product
Learn by building. Live sessions, recordings and worksheets make the steps from an idea to a working product easier to follow.
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Wealth Experiment & projects · Project brief
South Florida AI
A local starting point for AI learning, events, careers, and connecting with other South Florida builders.
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Wealth Experiment & projects · Project brief
UXDesignCoach
UX learning, design practice, coaching, and thoughtful ways to bring AI into product design.
Explore the workWealth Experiment & projects · Project brief
Instructional Design
Turning what you know into learning experiences people actually finish.
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Wealth Experiment & projects · Project brief
Teacher Tools
Classroom tools, printables, lesson planning, and practical AI resources to make more room for teaching.
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Wealth Experiment & projects · Project brief
AI Product Manager
AI workflows, coaching, and prototyping resources to help product managers explore ideas and make clearer decisions.
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Wealth Experiment & projects · Project brief
Ecom Coach
Ecommerce coaching and implementation focused on conversion, customer journeys, lifecycle marketing, and margins.
Explore the workWealth Experiment & projects · Project brief
The Wealth Experiment
Real builds, practical planning tools and lessons from bringing new ideas to life. A place to learn alongside me and try something of your own.
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