Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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Waymaker Agency / The work behind the offer
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From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 10 of 124 examples
Product & portfolio work · Case study
CodeTeachers
Building an education business through curriculum, a better learner experience, community, and marketing.
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AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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Waymaker AI — lifecycle marketing
A Day 0/2/4/7 onboarding welcome series for new Waymaker signups, replacing a single outdated welcome email with four touchpoints that orient new users and drive them to the same milestones the product already gamifies — Builder DNA, a first project, and their first week of use.
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CodeTeachers — lifecycle marketing
A ready-to-send welcome email for the "welcome email from Ashley within 24 hours" already promised to parents on the registration confirmation page — venue, prep checklist, what to bring, and drop-off/pickup, personalized per camp (AI Creator Camp, AI Builder Bootcamp).
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southflai.com — lifecycle marketing
A Beehiiv welcome email plus a 2-step automation for new South Florida AI & Tech Weekly subscribers — confirms the subscription, drives them to a real upcoming local event, then orients them to the rest of the ecosystem (Learn, CodeTeachers, Waymaker).
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Wealth Experiment & projects · Project brief
CodeTeachers
Project-based coding, design and AI learning for kids and families, with camps, clubs and creative projects in Palm Beach County.
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Wealth Experiment & projects · Project brief
Secretly Domestic
Creative home projects, seasonal celebrations and approachable how-tos for people discovering the joy of making something special.
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Wealth Experiment & projects · Project brief
South Florida AI
A local starting point for AI learning, events, careers, and connecting with other South Florida builders.
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Wealth Experiment & projects · Project brief
Outcome Driven
Teardowns, playbooks, and working notes on customer journeys, lifecycle marketing, and experience design.
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Children’s media startup — launch strategy
A launch strategy and acquisition journey for an AI-powered heritage storytelling platform.
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