Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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Waymaker Agency / The work behind the offer
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From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
Explore the workAshley’s prior experience · Case study
National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 16 of 124 examples
Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
Explore the workProduct & portfolio work · Case study
CoFounder
Open-source AI agent guardrails SDK + CLI for safe AI-assisted development. Production-grade safety tooling — supports 9 LLM providers and integrates with the Vercel AI SDK, Supabase, LangChain, CrewAI, and Claude Code.
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Product & portfolio work · Case study
Builder DNA
Personalized AI archetype assessment with shareable cards and Vercel edge-middleware OG metadata. Conversion engine and viral acquisition loop in a single surface.
Explore the workProduct & portfolio work · Case study
Cockpit + Practice Engine
Two production surfaces shipped in 2026: Project Cockpit, an orchestration layer that infers what stage a project is in and wires launch, marketing, and the product brain together — and Principles Into Practice, a learning engine that turns abstract principles into trackable daily reps.
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Product & portfolio work · Case study
Agency White-Label Platform
White-label AI platform agencies use to deliver AI services to their clients without hiring engineers. Embedded Stripe checkout, founding-rate coupon flow, multi-tenant Postgres with RLS, magic-link onboarding.
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Product & portfolio work · Case study
Two Mondays to a Side Hustle
Paid cohort program teaching business owners to ship AI-powered operations, content, and lead-gen workflows on the modern AI dev stack (Next.js, Vercel, Supabase, Claude/OpenAI).
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Ashley’s prior experience · Case study
NCR Ask Kai
Integrating conversational banking tasks into a shared, multi-brand product experience.
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Wealth Experiment & projects · Project brief
Waymaker
An AI cofounder and connected workspace for making a plan, building on an idea and deciding what to do next.
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Wealth Experiment & projects · Project brief
Cofounder
Developer tools and an AI guardrails framework for adding controls and safeguards to agent workflows.
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Wealth Experiment & projects · Project brief
JobCoach
Job-search resources, interview preparation, and practical AI tools for exploring your next career move.
Explore the workWealth Experiment & projects · Project brief
Waymaker Whitelabel
Bring the Waymaker experience into your own brand.
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Wealth Experiment & projects · Project brief
AI Cofounder
Practical ideas for using AI as a thinking partner in planning, productivity, marketing, and building.
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Wealth Experiment & projects · Project brief
AI Teachers
Practical AI training, worked examples, and working sessions for marketers, designers, consultants, and small teams.
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Wealth Experiment & projects · Project brief
AI Freelancer
Guides, planning tools, and workflow ideas for shaping a freelance offer and finding a first client.
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Wealth Experiment & projects · Project brief
AI Product Manager
AI workflows, coaching, and prototyping resources to help product managers explore ideas and make clearer decisions.
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Wealth Experiment & projects · Project brief
AI Superpower
An AI tool and MCP directory, with prompts, learning resources, and workflows organized around real work.
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