Waymaker Agency

Field Notes

How we build and run AI systems for clients — the routing, the systems, and the parts that break. Written from the operator's seat.

3 articles

AI Strategy

How to Use AI as Your Marketer

Most businesses use AI to write faster and stop there. Here is how to use it as strategist, positioning partner, content system, and analyst, not just a copywriter.

Ashley KaysAug 13 4 min

AI Strategy

You Don't Need the Best AI. You Need AI That Actually Works.

If you tried an AI tool and it fizzled out, the problem probably wasn't the tool. It's that nobody built a system around it. Here's the difference — and why it's the whole game.

Ashley KaysJul 16 5 min

AI Strategy

The AI Model You Pick Barely Matters. Here's What Does.

Everyone's benchmarking models. In production, the model is rarely what makes or breaks the outcome — the system around it is. Here's what actually determines whether AI works, and four things running one in production taught me.

Ashley KaysJul 16 7 min

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