Waymaker Agency · Field Notes

Growth, AI, and what actually moves the numbers.

How to find where customers drop off, put AI to work on marketing, product, and design, and fix the part that matters most. Written from the operator's seat.

Find your next useful read

Find the bottleneck, choose useful KPIs, and decide what to fix next.

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A little direction

Not sure where to start?

Choose the outcome you need. Read these guides in order, then try one step in your own work.

Win your first qualified clients

Clarify the offer, reach the right people, and learn from conversations.

  1. Starting From Nothing? Here's What Actually Needs to Exist First
    6 min read
  2. Get the first qualified visitor to a service page
    4 min read
  3. Go from no clients to a service people actually use
    4 min read
Find and fix a growth leak

Read the evidence before buying more traffic.

  1. Read analytics as a client-acquisition report
    4 min read
  2. Before You Buy More Traffic, Look at What Happens After the Form
    6 min read
  3. Your Welcome Email Is Not Your Onboarding Strategy
    6 min read
Build an AI-assisted delivery system

Scope the work, choose assistant roles, and review the output.

  1. Build a small AI-powered service people can actually use
    4 min read
  2. Your first ten AI assistants: a practical operating team for a small agency
    5 min read
  3. You Don't Need the Best AI. You Need AI That Actually Works.
    5 min read

The Wealth Experiment · $99 founding cohort price

Two Mondays to a Side Hustle

Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.

November 2 & November 9, 2026
Mondays, 7–9 p.m. Eastern · $99 USD total
Zoom or in person in West Palm Beach · 10-minute break each evening

Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.

Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Oct 29, 7–8 p.m.
Office hours: Tue, Nov 3, 7–8 p.m.; Thu, Nov 5, noon–1 p.m.; Sun, Nov 8, 4–5 p.m.

See the schedule & register — $99 →

Registration is open. 20 live seats for this founding cohort. Invite a friend from the workshop page; each person registers separately. Hosted by The Wealth Experiment.

The Growth Fix

Find your biggest leak. Fix it first.

One fixed-price session to trace your journey from first touch to paying customer, name the biggest drop-off, and fix it with you.