Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 7 of 124 examples
Product & portfolio work · Case study
AEO — Answer Engine Optimization
Technical search foundations that help visitors and crawlers identify the right business, find published pages and understand their subject. The work includes host-aware discovery files and published-content sitemap integration.
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SEO — Content, Local & Authority Channels
The content engine is real and running — the blog isn't the bottleneck. The next layer is entity consistency and authority: getting Waymaker recognized as the same trusted business everywhere it shows up, and earning links from other people's pages instead of only publishing on our own.
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Wealth Experiment & projects · Project brief
Automately
Workflow guides and planning tools for applying AI and automation to the tasks that take up your day.
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Wealth Experiment & projects · Project brief
Affiliate Coach
Coaching and resources for product selection, content, publishing, traffic, and affiliate tracking.
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Wealth Experiment & projects · Project brief
WebsiteTraffic
Traffic planning, SEO, AI search, and practical tools for finding visitors and improving the path from interest to action.
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Wealth Experiment & projects · Project brief
Date Night
Make a little time for each other. Explore Palm Beach date plans, restaurants and local guides, with filters and favorites that simplify planning.
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Wealth Experiment & projects · Project brief
Fun Things To Do
Make “what should we do?” easier to answer. Discover activities by who’s coming, time, place and budget, then save your favorite ideas.
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