Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 6 of 124 examples
Product & portfolio work · Case study
Cockpit + Practice Engine
Two production surfaces shipped in 2026: Project Cockpit, an orchestration layer that infers what stage a project is in and wires launch, marketing, and the product brain together — and Principles Into Practice, a learning engine that turns abstract principles into trackable daily reps.
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Client work · Case study
AI Sales Engine — 14-Day Sprint
Diagnosing a stalled healthcare-automation pipeline and rebuilding the path from interest to a sales conversation.
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Product & portfolio work · Case study
Agency White-Label Platform
White-label AI platform agencies use to deliver AI services to their clients without hiring engineers. Embedded Stripe checkout, founding-rate coupon flow, multi-tenant Postgres with RLS, magic-link onboarding.
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Waymaker Whitelabel
Bring the Waymaker experience into your own brand.
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Wealth Experiment & projects · Project brief
Automately
Workflow guides and planning tools for applying AI and automation to the tasks that take up your day.
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Wealth Experiment & projects · Project brief
AI Superpower
An AI tool and MCP directory, with prompts, learning resources, and workflows organized around real work.
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