Waymaker Agency
How we build and run AI systems for clients — the routing, the systems, and the parts that break. Written from the operator's seat.
We design, build, and run the AI stack behind these notes — for clients like you.
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A free live workshop for women who've been sitting on a side hustle or an idea and are ready to actually build it with AI. Agency helped shape it; the full curriculum and sign-up live on Waymaker.
Most businesses use AI to write faster and stop there. Here is how to use it as strategist, positioning partner, content system, and analyst, not just a copywriter.
No site, no content, no email list, no social presence — and every "complete marketing plan" out there assumes you already have all four. Here's the actual minimum that needs to exist before anything else matters, and why doing all of it badly beats doing one piece perfectly.
Traffic shows up. It does not convert. Before you rebuild the product, run it through the five questions that actually diagnose whether the problem is what you built or the story you are telling about it.
You don't need to become an influencer to turn your expertise into growth. Here's how to build a content system — one idea in, five formats out — without becoming a full-time creator.
Building the thing was the hard part — or so it felt. The harder part is turning something built into something that pays you back. Here's the system that connects the two.
Signups go quiet. Trials expire unused. Good customers just... stop. It rarely means they stopped caring — it usually means nothing was sent at the moment that mattered. Here's how to find the gap.
If you tried an AI tool and it fizzled out, the problem probably wasn't the tool. It's that nobody built a system around it. Here's the difference — and why it's the whole game.
Everyone's benchmarking models. In production, the model is rarely what makes or breaks the outcome — the system around it is. Here's what actually determines whether AI works, and four things running one in production taught me.