Waymaker Agency · Field Notes
How to find where customers drop off, put AI to work on marketing, product, and design, and fix the part that matters most. Written from the operator's seat.
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The Growth Fix
One fixed-price session to trace your journey from first touch to paying customer, name the biggest drop-off, and fix it with you.
19 articles
SEO and AEO can help the right person discover you, but rankings and AI citations are not the finish line. Here is the system I use to connect discoverability to conversion, follow-up, activation, and revenue.
Ashley Kays / Oct 8 / 8 min read
Understand the numbers behind profitable growth—from ad spend and order value to customer retention and cash—with clear formulas and hypothetical examples.
A paid campaign needs a clear path from the first click to a useful customer action. Here is the order we work in — the sale, the path, then the keywords — and the six places paid clicks most often leak before anyone becomes a customer.
September 2026 brought new frontier models from Anthropic, Google, and OpenAI, a pulled release over safety concerns, and the first ads inside ChatGPT that open a conversation with a brand. Here is what happened, and the three things I would actually do about it this month.
The default way small teams use AI for marketing is to produce more: more posts, more emails, more ad variants. The higher-leverage move is to use it to find where people are already dropping off. Here are five practical ways to do that this week.
AI can now help with almost every step of building a product, from customer research to working code. The founders getting the most out of it treat it as a capable partner with no judgment of its own. Here is a stage-by-stage way to work with it.
AI can generate a hundred screens in the time it takes to sketch one. That is useful if you know what you are looking for and dangerous if you do not. Here is the method I use to design with AI as a genuine collaborator.
Ask for a signup review and you'll usually get a list of twenty things. That list is rarely useful. Here's how I narrow a signup experience down to the one change worth making first — walked through on a composite example.
When leads aren't turning into customers, the reflex is to buy more leads. Usually the cheaper fix is on the other side of the form: the handoffs between a submission and a sale. Here's how to trace them.
Most onboarding problems I'm asked to look at are really one email doing the job of an entire journey. Here's the difference between welcoming a new signup and actually getting them to value — and how to find the gap in your own product.
A free live workshop for women who've been sitting on a side hustle or an idea and are ready to actually build it with AI. Agency helped shape it; the full curriculum and sign-up live on Waymaker.
Most businesses use AI to write faster and stop there. Here is how to use it as strategist, positioning partner, content system, and analyst, not just a copywriter.