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Waymaker Agency / The work behind the offer

Good ideas.
Real work.
A clearer way forward.

From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.

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20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
Fave summer campaign creativeNational Bank of Canada interface designsAI Side Hustle product marketing creative

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A few ways the work
comes together.

A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.

The complete collection

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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.

Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.

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