Skip to content

The Growth Fix · $997 fixed price

Enquiries coming in. Conversations falling through?

For small service businesses already receiving enquiries: review the response and booking journey, find a weak handoff, and implement one agreed improvement with Ashley. $997 paid in full.

Get one growth problem fixed — $997 →

Preparation + working session + implementation + written handoff.

See an example of what you receive ↓

Example engagement · Lead follow-up

The inquiry arrives.
The next step is missing.

Before
“Thanks. We’ll be in touch.”
The agreed fix
A clear response, one booking link, and an owner for the next step.

You keep: the implemented handoff, its tested path, the editable copy, and a plan to track inquiry-to-booking conversion.

Illustrative scope, not a client result. Your fix follows your evidence.

20+ years product, UX & growthDisneyNCRWells FargoCheggNational Bank of Canada

The problem

More traffic isn’t always the answer.

Paid traffic amplifies whatever happens after the click. If the journey is leaking, buying more attention sends more people into the same problem.

01

Acquisition

Wrong audience or message mismatch

02

Landing experience

Unclear positioning, offer, trust, or hierarchy

03

Conversion

CTA, form, checkout, or pricing friction

04

Follow-up

Slow response, weak nurture, or no next step

05

Activation

Signups never reach their first useful result

06

Lifecycle

No reason to engage, return, or expand

The Growth Fix

One problem. One fix. One number to watch.

01

Diagnose

Before we meet, I review your journey, offer, funnel, and the data you have — then identify the place that deserves attention first.

02

Fix

We agree on one focused improvement and work on it together in a 60–90 minute working session.

03

Measure

You leave knowing which number should move, where to watch it, and what to do next.

From payment to a finished handoff.

  1. 01

    Send the starting point

    After payment, reply to your confirmation with one goal, your journey URL, available evidence, and suitable session times. You receive an intake checklist; payment does not reserve a time automatically.

  2. 02

    See the diagnosis

    Ashley reviews the journey and records the priority problem, supporting observations, and anything still uncertain. You receive a short written diagnosis.

  3. 03

    Agree the finish line

    Together we confirm one feasible change, required access, the approval owner, the session date, and the written-handoff date before implementation begins.

  4. 04

    Make and check the change

    In your 60–90 minute working session, we implement the agreed improvement using your existing tools and check the actual customer path together.

  5. 05

    Keep the finished work

    Your handoff contains editable copy or implementation links, what changed, checks performed, maintenance notes, one metric, and a 30-day measurement plan.

  6. 06

    Know what happens next

    You receive a prioritized next-step list and 7 days for clarification questions after handoff. The 30-day plan is yours to use; ongoing monitoring, another review session, and further implementation are separately scoped.

A good fit if

Something is already happening — but not enough of it becomes revenue.

✓You already have traffic, leads, signups, trials, or customers.

✓You can see a conversion or onboarding problem, even if you can’t name the cause.

✓You want a senior operator to diagnose the journey — not another generic marketing audit.

Keep the scope useful

Decide what should change first.

Choose one journey and one change we can implement in the working session. If you need your first offer, an entire website, or a custom integration, use the fit call to find the right starting point.

Why Waymaker

The problem isn’t always marketing.

I look across positioning, product, UX, conversion, follow-up, onboarding, lifecycle, and measurement to find why the customer isn’t moving forward.

$100M+
revenue-impacting engagement at NCR
+300%
platform growth at CodeTeachers
+35%
lead-to-enrollment conversion at CodeTeachers

Selected prior career and portfolio outcomes; these are not results promised for the Growth Fix. See Ashley’s work →

Real work · Our own business

Wealth Experiment: make the next step clear.

When we made our founding workshop free, the customer journey needed to match. See the offer decision, the request-to-confirmation handoff, the work delivered, and the measurement plan.

Read the process case study →

An owned-project demonstration. Conversion results are not yet established. The full workshop launch included work beyond one $997 Growth Fix.

A handoff you can use

The change is yours.
So is the next step.

You receive a short working document with the evidence, the agreed change, links to the finished work, and a practical way to judge what happens next.

Open the sample handoff →

Readable, printable example · no signup required

Illustrative handoff · Inquiry → booking

01 / Evidence

The sample inquiry path has no clear booking step. Check a test submission and recent lead records before choosing a change.

02 / Delivered change

Update the existing confirmation and first-response template with one next step. Test the booking link and destination.

03 / Measure

Track qualified inquiries that book within 7 days, alongside no-shows and lead quality. Record the baseline before changing the flow.

04 / Review

Review after 30 days. If volume is too low, keep collecting evidence rather than calling a winner.

An example of the format and scope, not completed client work.

Start here

Here’s exactly what you get.

It’s a focused senior growth engagement: preparation, diagnosis, prioritization, a 60–90 minute working session, one agreed improvement within scope, and a measurement plan.

The Growth Fix guarantee

Find something worth fixing — or don’t pay.

If I can’t identify a meaningful problem in your conversion, onboarding, lifecycle, positioning, or customer journey that’s worth addressing, I’ll refund your Growth Fix.

Growth Fix

$997

Fixed scope · one payment

✓Review of one customer journey and the evidence you have

✓A short diagnosis with the priority problem and why it matters

✓A 60–90 minute working session with Ashley

✓One agreed improvement implemented and checked with you

✓A written handoff: what changed, where it lives, and how to use it

✓One primary metric and a 30-day measurement plan

✓A prioritized next-step list and 7 days for clarification questions

$525 today, $525 invoiced in 30 days ($1,050 total).

Not sure it fits? Book 15 minutes →

Optional next steps

More help, only when the scope calls for it.

The $997 engagement stands on its own. These are separate projects, quoted before work begins. Nothing is automatically added to your purchase.

One AI workflow

From $1,500

For a repeatable task that needs a working AI-assisted process, setup, testing, and handoff.

See scope and fit →

Shopify creative pilot

From $1,500

For a Shopify offer ready for a scoped creative batch: 3 short videos and 6 static assets.

See scope and fit →

Ongoing paid acquisition

From $1,250/month

For an offer and conversion path ready for ongoing campaign management. Ad spend is separate.

See scope and fit →

Start with the free Growth Leak Audit

Trace one journey before you buy more traffic.

Map how someone discovers you, understands the offer, takes action, and receives a follow-up. Leave with a first priority and a worksheet you can keep.

Use the free audit →

Your first pass: about 15 minutes.

Choose one offer. Walk through it as a customer. Name the first unclear or broken step. Record what you observed, what you are assuming, and the number you would watch.

Export your worksheet as PDF or Word. Bring it to a fit call if you want help deciding what to fix.

FAQ

Questions before you start.

Is this just an audit?

No. We identify the priority problem, agree on one focused improvement, work on it with you, and define what to measure next.

What happens before the session?

After checkout, share one business goal, the journey URL, the data you have, and the person who can approve changes. Share only the minimum access needed; never email passwords. Ashley reviews the material and confirms the session date and a feasible scope with you. If you are unsure about fit, book the free 15-minute call first.

What counts as one improvement?

One bounded change to one journey: for example, a page headline and CTA section, one inquiry-to-booking handoff, a first-use onboarding message, or one conversion event. We agree the finish line before implementation. A full website, CRM migration, custom integration, campaign production, ongoing ad management, and multiple journeys are separate projects.

When do I get the work?

After intake and access are ready, we agree the session date and written-handoff date before implementation. The working session includes the agreed change and a check of the customer path. Your handoff records the diagnosis, delivered work, measurement plan, and next steps. The 7-day clarification window starts when the handoff is delivered. The 30-day plan does not include ongoing monitoring or an additional review session.

What if I do not have reliable analytics?

We use the evidence available and label assumptions clearly. If missing measurement is the priority problem, the agreed fix may be one measurement step. We will not invent a baseline or claim a conversion lift without evidence.

Can I pay in two installments?

Yes. Choose 2 payments of $525 at checkout: $525 today and $525 invoiced 30 days later ($1,050 total). Paying in full is $997.

What if you don’t find anything worth fixing?

If I can’t identify a meaningful problem in your conversion, onboarding, lifecycle, positioning, or customer journey that’s worth addressing, I’ll refund your Growth Fix.

Do you guarantee more revenue?

No. The promise is a meaningful diagnosis, one useful improvement, and a clear measurement plan — not an irresponsible revenue guarantee.

Can Waymaker implement the bigger work?

Yes, but there’s no obligation. Implement the next steps yourself, hand them to your team, or ask Waymaker to scope them.

Find the leak. Fix what matters first.

One priority problem. One agreed improvement. One measurement plan.

Start my Growth Fix — $997 →