← Growth field library
WAYMAKER AGENCY / WORKSHEET
Your next 90 days of growth. Turn customer evidence into a small set of actions you can deliver and review. Pair this worksheet with the 2027 planning guide .
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1. Audience & business outcomeWho are you helping? What customer action matters, and by when? ________________________________________________________________________ 2. Baseline & evidenceRecord numbers, dates and sources. Separate observed, customer-reported and inferred evidence. ________________________________________________________________________ 3. Buyer questions & proofWhich questions need an answer? Where do buyers ask them, and what proof can you provide? ________________________________________________________________________ 4. Three prioritiesChoose one discovery improvement, one journey improvement and one follow-up improvement. ________________________________________________________________________ 5. Budget, owners & dependenciesName the owner and cost ceiling for each action. Include production, service fees, tools and media separately. ________________________________________________________________________ 6. Review & decision rulesWhat will you measure? When will you review it? What would make you keep, change or stop the work? ________________________________________________________________________ Print / save as PDF Choose “Save as PDF” in your browser’s print dialog.