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Paid social advertising / Waymaker Agency

Give a stranger a reason to stop. Then give them somewhere useful to go.

For teams with a real offer but little evidence about which message attracts buyers. We connect audience, creative, landing page and follow-up in one paid test.

Discuss my project · 15 minutes ↗See an example ↓

Free fit call. We agree on the work and price before you commit.

Paid social advertising: from the initial brief to a checked deliverable
Workshop ad → Sample worksheet → Registration

Inside the engagement

What you can put to work.

DELIVERABLE 01A campaign brief for one audience and buying moment
DELIVERABLE 02Distinct ad concepts, copy and placement-ready variations
DELIVERABLE 03A test plan that connects spend to qualified responses

Paid social advertising / The process

From first conversation to handoff.

  1. STEP 01

    Pick the buying moment

    Define the offer, the audience and what a suitable response looks like.

  2. STEP 02

    Build the first test

    Compare two genuinely different messages, such as a demonstration and a customer question.

  3. STEP 03

    Connect the handoff

    Pair each ad with its destination and check the form or checkout before spending.

  4. STEP 04

    Read past the click

    Compare inquiries, bookings or orders against spend before recommending the next change.

Example project

Picture this in your business.

A workshop ad could show the worksheet people will finish instead of a generic invitation to learn more. Its landing page shows the same worksheet and the next available session.

What we’d measure: Cost per qualified inquiry or confirmed registration, with creative and media costs shown separately.

A sample of the work

  1. Workshop ad
  2. Sample worksheet
  3. Registration

Before you book

Is this the right project?

What should I bring?

A current offer, its destination, your audience and the budget ceiling you would be comfortable testing.

What affects the scope and price?

You approve the platform, media budget, dates and creative before launch. Ad spend is separate.

Am I committing to a retainer?

No. The first call is to check fit. We’ll recommend a defined project or an ongoing arrangement, spell out the deliverables and fees, and leave the decision with you.

Free / 15-minute fit call

Let’s talk about your paid social advertising project.

Bring one example. We’ll use the call to decide what is worth doing first and what should stay out of scope.

Choose a time with Waymaker ↗

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