Owned-site case study · Engineering field note
Publishing four resources people can inspect and use.
A small release across AI Teachers, Waymaker Agency, Website Traffic and Wealth Experiment, documented with checks that another site owner can repeat.
Four original guides and four CSV worksheets were publicly reachable, linked from relevant pages, and listed in their sites’ sitemaps. These checks do not establish indexing, rankings, AI citations, backlinks, leads or revenue.
The problem and scope.
The four sites serve different readers. They needed useful resources that could stand alone when shared with educators, founders and business owners. The release paired each guide with a practical worksheet and a relevant next step.
These are sites in Ashley Kays Rabbitt’s own portfolio. This is not a third-party client testimonial or an independent endorsement.
| Resource | What the reader can do |
|---|---|
| AI workflow evidence kit | Compare manual and AI-assisted work against the same criteria, including review and rework. |
| Lead follow-up audit | Inspect seven handoffs, record an owner, and retest an observation. |
| 30-day search visibility plan | Prioritize pages, crawl checks and a small outreach experiment. |
| First links experiment | Choose five relevant prospects and record responses, including no response. |
What was implemented.
- Write a distinct guide for each audience, with a downloadable blank CSV worksheet.
- Publish the complete text as accessible HTML with a clear heading, description, canonical URL and Article metadata matching the visible content.
- Link each guide from five relevant pages on its own site.
- Add the guide’s preferred URL to that site’s sitemap.
- Check the live page, download, sitemap and discovery links after deployment.
The work reused each site’s existing publishing path. No new account was needed to read a guide or download its worksheet.
Release observations.
Checks recorded on October 20, 2026 using ordinary HTTP requests:
| Check | Observed | What it does not prove |
|---|---|---|
| Guide response | 4 of 4 returned HTTP 200 | That a search engine indexed the page |
| CSV response | 4 of 4 returned HTTP 200 | That a visitor used the worksheet |
| Page metadata | Each guide had one H1, a description, its own canonical URL and Article metadata | A rich result or ranking improvement |
| Sitemap inclusion | 4 of 4 guide URLs present | Discovery or indexing by a specific crawler |
| Internal discovery | 5 checked pages per site linked to its guide; 20 pages total | An external backlink or referral visit |
These are release-time observations. Content and responses can change. The checks did not impersonate a verified Googlebot or AI crawler.
Repeat the check on your own page.
- Open the published URL and confirm the full guide and next action work without signing in.
- Download and inspect the worksheet.
- Inspect the canonical URL and visible page title; check that metadata describes the actual page.
- Find the preferred URL in the public sitemap.
- Follow links from relevant existing pages to the guide.
- Use verified search analytics and actual referral records for later discovery and outcome measurements.
Keep dates, checked URLs and failures in the record. A deployment check is a baseline, not a growth claim.
The next measurement.
Record search impressions and clicks, relevant referral visits, voluntary responses and completed business actions separately. Track outreach as requested, received, accepted and published; a sent invitation is not an earned link.
For your own release, use the search visibility worksheet. For a business process that needs implementation and a documented review step, explore Waymaker’s workflow services.