Waymaker Agency · Field Notes

Growth, AI, and what actually moves the numbers.

How to find where customers drop off, put AI to work on marketing, product, and design, and fix the part that matters most. Written from the operator's seat.

The Wealth Experiment · $99 founding cohort

Two Mondays to a Side Hustle

Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.

October 26 & November 2, 2026
Mondays, 7–9 p.m. Eastern · $99 USD total
Zoom or in person in West Palm Beach · 10-minute break each evening

Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.

Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Oct 22, 7–8 p.m.
Office hours: Tue, Oct 27, 7–8 p.m.; Thu, Oct 29, noon–1 p.m.; Sun, Nov 1, 4–5 p.m.

See the schedule & register — $99 →

Registration is open. 20 live seats for this founding cohort. Invite a friend from the workshop page; each person registers separately. Hosted by The Wealth Experiment.

21 articles

Getting Started

We're Behind a Free Workshop for Women Ready to Finally Build Their Idea

A free live workshop for women who've been sitting on a side hustle or an idea and are ready to actually build it with AI. Agency helped shape it; the full curriculum and sign-up live on Waymaker.

Ashley KaysAug 31 2 min

AI Strategy

How to Use AI as Your Marketer

Most businesses use AI to write faster and stop there. Here is how to use it as strategist, positioning partner, content system, and analyst, not just a copywriter.

Ashley KaysAug 13 4 min

Getting Started

Starting From Nothing? Here's What Actually Needs to Exist First

No site, no content, no email list, no social presence — and every "complete marketing plan" out there assumes you already have all four. Here's the actual minimum that needs to exist before anything else matters, and why doing all of it badly beats doing one piece perfectly.

Ashley KaysAug 9 6 min

Business Growth

Why Your Product Isn't Selling (Even Though It's Good)

Traffic shows up. It does not convert. Before you rebuild the product, run it through the five questions that actually diagnose whether the problem is what you built or the story you are telling about it.

Ashley KaysAug 8 4 min

Content & Authority

Turn What You Know Into a Content Engine (Not a Personal Brand)

You don't need to become an influencer to turn your expertise into growth. Here's how to build a content system — one idea in, five formats out — without becoming a full-time creator.

Ashley KaysAug 7 6 min

Monetization

You Built It. Now How Do You Make Money From It?

Building the thing was the hard part — or so it felt. The harder part is turning something built into something that pays you back. Here's the system that connects the two.

Ashley KaysAug 7 6 min

Lifecycle Marketing

Your Customers Aren't Ignoring You — Your Lifecycle Is Broken

Signups go quiet. Trials expire unused. Good customers just... stop. It rarely means they stopped caring — it usually means nothing was sent at the moment that mattered. Here's how to find the gap.

Ashley KaysAug 7 5 min

AI Strategy

You Don't Need the Best AI. You Need AI That Actually Works.

If you tried an AI tool and it fizzled out, the problem probably wasn't the tool. It's that nobody built a system around it. Here's the difference — and why it's the whole game.

Ashley KaysJul 16 5 min

AI Strategy

The AI Model You Pick Barely Matters. Here's What Does.

Everyone's benchmarking models. In production, the model is rarely what makes or breaks the outcome — the system around it is. Here's what actually determines whether AI works, and four things running one in production taught me.

Ashley KaysJul 16 7 min

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The Growth Fix

Find your biggest leak. Fix it first.

One fixed-price session to trace your journey from first touch to paying customer, name the biggest drop-off, and fix it with you.

Get my Growth Fix — $997 →Book a call →