https://agency.waymaker.cx 2026-06-08T00:00:00Z weekly 1.0 https://agency.waymaker.cx/blog 2026-06-08T00:00:00Z daily 0.7 https://agency.waymaker.cx/blog/plan-paid-traffic-around-the-customer-journey 2026-10-04T13:50:25.987Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop How We Plan Paid Traffic Around the Customer Journey A paid campaign needs a clear path from the first click to a useful customer action. Here is the order we work in — the sale, the path, then the keywords — and the six places paid clicks most often leak before anyone becomes a customer. https://agency.waymaker.cx/blog/ai-in-september-2026-what-happened-and-what-to-do 2026-10-04T14:12:42.800Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop What Actually Happened in AI in September 2026 (and What to Do About It) September 2026 brought new frontier models from Anthropic, Google, and OpenAI, a pulled release over safety concerns, and the first ads inside ChatGPT that open a conversation with a brand. Here is what happened, and the three things I would actually do about it this month. https://agency.waymaker.cx/blog/use-ai-to-find-where-your-marketing-leaks 2026-10-04T17:55:16.949Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Use AI to Find Where Your Marketing Leaks — Not Just to Make More of It The default way small teams use AI for marketing is to produce more: more posts, more emails, more ad variants. The higher-leverage move is to use it to find where people are already dropping off. Here are five practical ways to do that this week. https://agency.waymaker.cx/blog/ai-as-your-product-development-partner 2026-10-04T13:49:49.882Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop AI as Your Product Partner: How to Develop a Product With AI Without Losing the Plot AI can now help with almost every step of building a product, from customer research to working code. The founders getting the most out of it treat it as a capable partner with no judgment of its own. Here is a stage-by-stage way to work with it. https://agency.waymaker.cx/blog/ai-as-your-design-partner 2026-10-04T13:49:49.945Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop AI as Your Design Partner: A Working Method for Designing Products With AI AI can generate a hundred screens in the time it takes to sketch one. That is useful if you know what you are looking for and dangerous if you do not. Here is the method I use to design with AI as a genuine collaborator. https://agency.waymaker.cx/blog/the-one-thing-id-change-first-in-your-signup 2026-10-04T13:49:49.939Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop The One Thing I'd Change First in Your Signup Experience Ask for a signup review and you'll usually get a list of twenty things. That list is rarely useful. Here's how I narrow a signup experience down to the one change worth making first — walked through on a composite example. https://agency.waymaker.cx/blog/before-you-buy-more-traffic-look-after-the-form 2026-10-04T13:49:49.832Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Before You Buy More Traffic, Look at What Happens After the Form When leads aren't turning into customers, the reflex is to buy more leads. Usually the cheaper fix is on the other side of the form: the handoffs between a submission and a sale. Here's how to trace them. https://agency.waymaker.cx/blog/your-welcome-email-is-not-your-onboarding-strategy 2026-10-04T13:49:50.285Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Your Welcome Email Is Not Your Onboarding Strategy Most onboarding problems I'm asked to look at are really one email doing the job of an entire journey. Here's the difference between welcoming a new signup and actually getting them to value — and how to find the gap in your own product. https://agency.waymaker.cx/blog/free-ai-workshop-women-build-your-idea 2026-10-04T13:49:49.831Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop We're Behind a Free Workshop for Women Ready to Finally Build Their Idea A free live workshop for women who've been sitting on a side hustle or an idea and are ready to actually build it with AI. Agency helped shape it; the full curriculum and sign-up live on Waymaker. https://agency.waymaker.cx/blog/how-to-use-ai-as-your-marketer 2026-10-04T17:55:15.945Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop How to Use AI as Your Marketer Most businesses use AI to write faster and stop there. Here is how to use it as strategist, positioning partner, content system, and analyst, not just a copywriter. https://agency.waymaker.cx/blog/starting-from-nothing-what-needs-to-exist-first 2026-10-04T13:49:49.848Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Starting From Nothing? Here's What Actually Needs to Exist First No site, no content, no email list, no social presence — and every "complete marketing plan" out there assumes you already have all four. Here's the actual minimum that needs to exist before anything else matters, and why doing all of it badly beats doing one piece perfectly. https://agency.waymaker.cx/blog/why-your-product-isnt-selling 2026-10-04T13:49:50.206Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Why Your Product Isn't Selling (Even Though It's Good) Traffic shows up. It does not convert. Before you rebuild the product, run it through the five questions that actually diagnose whether the problem is what you built or the story you are telling about it. https://agency.waymaker.cx/blog/turn-what-you-know-into-a-content-engine 2026-10-04T13:49:49.948Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Turn What You Know Into a Content Engine (Not a Personal Brand) You don't need to become an influencer to turn your expertise into growth. Here's how to build a content system — one idea in, five formats out — without becoming a full-time creator. https://agency.waymaker.cx/blog/you-built-it-now-how-do-you-make-money 2026-10-04T13:49:50.228Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop You Built It. Now How Do You Make Money From It? Building the thing was the hard part — or so it felt. The harder part is turning something built into something that pays you back. Here's the system that connects the two. https://agency.waymaker.cx/blog/your-customers-arent-ignoring-you 2026-10-04T13:49:50.223Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop Your Customers Aren't Ignoring You — Your Lifecycle Is Broken Signups go quiet. Trials expire unused. Good customers just... stop. It rarely means they stopped caring — it usually means nothing was sent at the moment that mattered. Here's how to find the gap. https://agency.waymaker.cx/blog/what-actually-makes-ai-work 2026-10-04T13:49:50.181Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop You Don't Need the Best AI. You Need AI That Actually Works. If you tried an AI tool and it fizzled out, the problem probably wasn't the tool. It's that nobody built a system around it. Here's the difference — and why it's the whole game. https://agency.waymaker.cx/blog/the-model-you-pick-barely-matters 2026-10-04T13:49:49.845Z monthly 0.6 https://images.unsplash.com/photo-1558655146-9f40138edfeb?w=1200&h=630&fit=crop The AI Model You Pick Barely Matters. Here's What Does. Everyone's benchmarking models. In production, the model is rarely what makes or breaks the outcome — the system around it is. Here's what actually determines whether AI works, and four things running one in production taught me.