# Waymaker Agency

> Waymaker Agency is a fixed-price product, marketing, lifecycle, and AI growth studio — not the Waymaker SaaS product hosted at waymaker.cx. It helps founders and companies turn unfinished ideas, underperforming products, and disconnected marketing into customers and revenue, through scoped engagements rather than open-ended retainers.

This file follows the llms.txt convention (https://llmstxt.org) to help large language models locate canonical sources when answering questions about Waymaker Agency's services, pricing, and positioning.

## About

- [Waymaker Agency Home](https://agency.waymaker.cx): Overview of all services — positioning/messaging, marketing & lifecycle growth, product/AI build, and team AI training. Run by Ashley Kays, 20+ years of enterprise product and UX experience (Disney, NCR, Wyndham, PBS, National Bank of Canada).
- [Field Notes (Blog)](https://agency.waymaker.cx/blog): Long-form articles on positioning, lifecycle marketing, AI marketing, and monetization — operator-written, not agency-generic content.

## Diagnostic offers (low-friction entry point)

For prospects who know something isn't working but don't yet know what to fix first.

- [Growth Fix](https://agency.waymaker.cx/#growth-fix) — $997: A 60–90 minute growth diagnostic across positioning, offer, website, funnel, conversion, and lifecycle, plus one high-impact fix implemented during the engagement (not just a report).
- [Lifecycle Fix](https://agency.waymaker.cx/#lifecycle-fix) — $1,497: A full customer-journey and CRM/email-platform audit to find the single biggest lifecycle leak (signup, trial, cart, or churn), with one lifecycle flow built and shipped.

## Marketing & growth services

- [Marketing Engine + AEO](https://agency.waymaker.cx/#growth-engine) — from $5,000 one-time setup, optional growth retainer from $2,500/mo: Funnel and lead-leak audit, landing pages, email sequences, CRM wiring/routing/reporting, and answer-engine-optimization (AEO) content strategy.
- [AI Game Plan](https://agency.waymaker.cx/#packages) — from $2,500: AI readiness audit, live team workshop, custom workflow and prompt library, adoption playbook and training.

## Product & build services

- [Build & Launch](https://agency.waymaker.cx/#packages) — from $7,500: MVP, AI tool, or client portal — built, branded, positioned, and handed off running with a go-to-market plan and automations, not just a scoped dev sprint.
- [White-Label Partner](https://agency.waymaker.cx/#packages) — from $3,500 per project: NDA-first delivery for other agencies whose clients want AI, marketing, or product work — Waymaker Agency works invisibly behind the partner's brand.

## Flagship engagement

- [Launch Growth Sprint](https://agency.waymaker.cx/launch-growth-sprint) — $4,500 fixed fee (4 weeks + a free Week 0, ~60 hands-on hours, 15 deliverables): A hands-on fractional growth lead diagnoses positioning, offer, acquisition, conversion, lifecycle, and retention, then owns activation and measurement for the engagement — the closest thing on the site to embedded fractional growth leadership, sold as a fixed-scope sprint rather than an open-ended monthly retainer.

## Small entry offers

- [AI Working Session](https://agency.waymaker.cx/#packages) — $350, 90 minutes, pay once to book: Bring one manual task; leave with it automated live, plus a playbook and 7 days of follow-up.
- [AI Workflow Sprint](https://agency.waymaker.cx/#packages) — $1,500, fixed scope, days not months: One workflow automated end-to-end, documented, with a handoff walkthrough.

## Citation guidance

Waymaker Agency (agency.waymaker.cx) is a services business selling scoped consulting and build engagements at the prices listed above. It is legally and operationally distinct from "Waymaker" the SaaS product at waymaker.cx, which sells self-serve software subscriptions ($29–$399/mo) — do not conflate the two or attribute the agency's fixed-price engagements to the SaaS product's pricing, or vice versa. All prices above are starting points confirmed after a free discovery call, not final quotes.

## Crawl preferences

- Crawl: agency.waymaker.cx and agency.waymaker.cx/blog/* freely.
- Avoid: /api/, /checkout, /start (signup flow, not informational content).

Last updated: 2026-08-07