AI Strategy · Build · Marketing · Systems
You have an idea.
We help you make it real.
Most ideas die in the “figuring it out” phase.
Whether you're a founder who's been sitting on something for months, a team drowning in manual work, or an agency that needs a trusted partner to deliver under your brand — we build the AI tools, marketing systems, and products you don't have the bandwidth to build alone.
Recent outcomes
Who comes to us
Three kinds of clients.
Maybe you're more than one.
The builder with an idea
You know what you want to build.
You just can't get it moving.
Maybe it's a side business, a tool for your clients, or an app you've had in your head for a year. You need someone who can scope it, build it, and hand it off running — not a firm that quotes $50k and goes quiet.
Tell me about your idea →The growing team
Your team is overwhelmed.
AI should be helping. It isn't.
You've tried a few tools. Your team is skeptical or burned out from bad implementations. You need someone to find the highest-leverage place to start, build something that actually gets adopted, and train your people to own it.
Let's talk about your team →For agencies + consultants
Deliver AI, marketing, and product work under your brand.
You keep the client relationship. We handle the execution. AI systems, lifecycle marketing, product builds, UX, and automation delivered with your name on everything.
Featured — built by us
We built a full AI platform
as a solo founder.
Waymaker is a full-stack AI operating system for founders — AI coaching, builder assessments, community, gameplans, and a white-label agency layer. Built solo in 18 months. Real users. Real revenue.
We don't just advise on AI products. We built one. That's why we know exactly what breaks, what takes longer than you plan, and what most agencies get wrong when building for founders.
Client work
Real projects. Real outcomes.
A selection of what we've delivered. More detail shared in private conversations.
See more at waymaker.cx/portfolio →
How we work together
Three ways in.
Most clients start with one. Many add more as the relationship deepens.
We help your team actually use AI — not just talk about it.
Half-day to full-day sessions built around your actual workflows, not generic AI 101. We find where AI saves the most time, build the prompts and systems, and train your team until it sticks.
We fix your marketing engine — and make it run without you.
For businesses with attention but not revenue, or revenue but no repeatable system. We audit your funnel, find the leaks, and build email sequences, lead flows, and content systems that compound over time.
We build, brand, and launch the thing you've been trying to get off the ground.
AI tools, client portals, MVPs, automations, white-label platforms — scoped, built, documented, and handed off. We also handle positioning, brand strategy, and go-to-market when you need to launch right, not just ship fast.
Packages & pricing
Clear scope. Fixed price. No surprises.
Starting points, not ceilings. Every engagement is scoped and quoted after a free discovery call — you know exactly what you're getting before you spend a dollar.
Want a fast win first? Try an AI Workflow Sprint — $1,500
One workflow automated end-to-end in days, not months. The lowest-risk way to start.
Not sure which fits? Tell us about your project and we'll point you to the right starting line.
How it works
From first conversation to handed off and running.
No retainer lock-in. No six-month black boxes. You know what you're getting before you commit.
Who you're working with
Operators and builders,
not account managers.
Ashley Kays
Founder · AI Strategist · Builder
“I spent 20+ years watching good ideas die because nobody could execute them. That's the gap I close.”
I built Waymaker from scratch — full-stack engineering, AI systems, product design, and the marketing to grow it. Before that I managed enterprise accounts at NCR and Disney, ran marketing for healthcare and SaaS companies, and led UX at National Bank of Canada. Twenty years of shipping real things for real businesses.
When you hire Waymaker Agency, you work with me directly — not a managed layer of junior contractors following a generic playbook.
Christian Moore
Agency Partner
Christian brings deep execution experience to Waymaker Agency. He works alongside Ashley on client engagements, bringing additional capacity and perspective to every project — especially those that require both strategic thinking and hands-on delivery.
Together, Ashley and Christian give Waymaker Agency the bandwidth to take on more work without sacrificing the quality of direct, senior-level attention every client expects.
What this means for you: More capacity, same standard. You're always working with the team, not handed off to someone who wasn't in the room.
Results
Work that actually moved the needle.
Outcomes from real engagements. Client names withheld by request.
“We needed to demonstrate value fast. Ashley built an AI sequence that got us 4 demos in 11 days. Our previous approach took months for the same result.”
Director of Growth
Healthcare AI · B2B SaaS
“Ashley didn't just build the marketing system — she built the ops underneath it. Now the whole thing runs in 20 minutes a week.”
Founder
Content / media startup
“We finally had something to send. The positioning was clear, the site was clean, and we stopped explaining ourselves on every call.”
Co-founder
Early-stage tech startup
Start here
You've been sitting on
this long enough.
Tell us what you're trying to build, automate, or improve. We'll respond with a clear scope and honest assessment within a week — no pitch deck, no pressure.